Oxfam case study

About the client

As one of the world’s largest charities, Oxfam provided life-changing support to millions of people all over the world. From women's rights to water, emergency relief to education, all the issues Oxfam works on centre on enabling people to create better lives for themselves.

Oxfam needed a secure, reliable software partner to manage event registrations, and chose Nutickets due to our all-in-one solution that takes attendees through every step of the event experience. Oxfam was also looking for a completely white label solution, a fully branded event registration page that seamlessly slotted into their website. Working with a software house such as Nutickets provided Oxfam the flexibility to ensure all their needs and requirements were met.

Challenge / objectives

Oxfam’s existing event technology supplier was a form builder tool, and did not provide a smooth registration process with integrated payment. This is something that is vital when running a fundraising event, to ensure attendees can register easily, rather than giving up before the end of the process.

When searching for a new supplier, Oxfam considered both third party solutions and bespoke solutions for Sports, Adventure and Music event registration journeys. Third party solutions were considered to enable product managers and event organisers to access a rich suite of tools, including easy to build registration forms, integrated payment, integrated email notification, real-time attendance data and financial and management reporting.

Solution and benefits

To meet all of Oxfam’s needs, Nutickets provided a personalised, all-in-one solution, including the rich suite of tools mentioned above in a bespoke system. Nutickets provided a registration service for sports and adventure events such as Trailwalker and the Royal Parks Half Marathon, allowing Oxfam to process registrations quickly and efficiently. For Oxfam’s annual Oxjam music festival, the focus was be on providing one integrated platform for volunteers to list and manage their events on, eliminating past confusion caused by a number of disparate systems being used.

As part of a personalised package, Nutickets integrated with JustGiving, to enable supporters to create their own fundraising page as part of the sign up process. This provides supporters with an easy method of managing their fundraising, as well as a portal that can be easily accessed and shared by donors.

Data Protection is a particularly pressing issue in the charity sector, and Oxfam’s partnership with Nutickets allows for data to be procured extremely effectively, while also adhering to the latest GDPR requirements. Oxfam own and have access to 100% of their donor’s data, providing a level of security that cannot be guaranteed with a third party service. Nutickets built a bespoke data export service to upload registration data to Oxfam’s CRM system, Ascent, as well as implementing additional analytics tools (Double Click and Omniture), ensuring that Oxfam’s existing processes were enhanced, rather than disrupted.

A close working relationship has been established, providing Oxfam with an agile response to their changing needs, and refine their system on a per event basis, employing different strategies for sports, adventure and music events.

Oxfam have an ability to manage mass participation registrations and volunteer management in the Nutickets system, as well as a host of other features.

"The Nutickets solution enabled us to maximise fundraising opportunities from our events portfolio. Having a stable platform with JustGiving integration has increased the user experience."
Amy Fox, Oxfam

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