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De Beers Group Shines Bright with Nutickets' Event Solutions

De Beers case study

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About the client

De Beers Group is the world's leading diamond company, with unrivalled expertise in the exploration, mining and marketing of rough diamonds since 1888.


In November 2018 De Beers Group hosted its annual Diamond Symposium Week bringing together business and government leaders to showcase how business can grow with cooperation between various groups and networks.

De Beers Group hosted a series of events attended by over 2500 delegates:

  • The Diamond Conference

  • The Forevermark Diamond Shop Official Opening

  • The Diamond Banquet

  • The Women Summit

  • The Entrepreneurship Catalyst (Conference)

  • Music & Cuisine Couture

  • The Shining Lights Media Awards


The client was looking for a state-of-the-art solution to provide an exceptional event registration and arrival experience for their high profile attendees. In addition, De Beers Group required detailed attendance reporting and statistics about each of their events.

Nutickets was proud to be chosen as their event software partner, to impress delegates with a digital invitation and RSVP solution and provide a seamless arrival experience using a sophisticated RFID event solution.

Our all-in-one software solution enabled De Beers Group to provide a customised and streamlined experience throughout the whole event process. Delegates were able to respond to their invitations online with a simple click and register, then enter the events without the need for waiting in queues on the day.
RFID wristbands
Upon arrival, the industry leaders were issued with unique RFID wristbands, making entry to exclusive events completely seamless. Our RFID cashless app helped transform any smartphones into RFID readers, enabling the organisers to verify access and make entry management much faster with a quick tap of the wristbands.
Our integrated Nutickets platform provided all the tools needed to build hype for the events with scheduled social media and email marketing campaigns. Furthermore, Nutickets gave insight into event attendance through detailed reporting, helping the client measure the success of their events.
The Solutions
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