Community Radio Awards case study

About the client

The Community Radio Awards (CRA) have been setup to celebrate community radio and all the hard work and time that the volunteers involved in community radio put into their stations, shows and communities.

Events

The awards ceremony offers radio professionals and radio lovers alike the chance to check out fresh new talent, entertainment, and community projects. With over 350 fantastic entrants and 70 nominees, the event is arguably the highlight of the community radio calendar.

Requirements

Prior to Nutickets coming on board, CRA used a third-party ticketing site for their ticket sales. Unfortunately, this was not mobile optimised, putting sales at risk. The seating plans were also completed manually, a huge task considering the audience of hundreds. Using a third-party site meant that CRA’s brand identity was diluted, taking away from the overall message of the event.

CRA needed an all-in-one, mobile optimised ticket shop. In addition to this, they required a seamless reserved seating feature that assigned attendees to their preferred seating at the venue. As an event celebrating the best creativity in the radio industry, the ticket shop needed to reflect this and look the part. 

Reserved Seating

As a prestigious awards show, CRA required an award-worthy seating strategy. The Nutickets event ticketing software enabled attendees to take back the power, choosing their seat as part of the checkout process. Customers were able to watch seats disappear in real-time, creating a sense of excitement and urgency.

CRA wanted their seating to be flexible, allowing for extra sales over the specified capacity. This wish was easily fulfilled, the flexible seating allowed for a mix of reserved and unreserved seating, perfect for those who love to plan and those who hate to commit!


Mobile Optimised

With the majority of customers favouring booking on their mobiles over desktop computers, it was vital that CRA had a fully mobile optimised ticket shop. Customers could purchase on the go, regardless of their location, in an attractive and easy-to-use mobile ticket shop on the client’s own website. This made the entire process quick and convenient, in turn increasing conversions.


Fully branded

Nutickets ensured that CRA’s ticket shop was visually stunning, as due to the lack of visibility in the radio industry, it was highly important that the guest’s first visual impression was a lasting one. Our white label software enabled CRA to design a ticket shop that fit their brand and slots into their website perfectly.

Our experts on hand

What really set Nutickets apart from previous providers was the support and guidance provided by the team. Nutickets is proud to offer continued help in making ideas turn into reality.

  We've found the reserved seating easy and simple to use. It's a forward thinking and accessible platform that we will continue to use and would recommend.


Martin Steers - Chairman, Community Radio Awards