Staying true to their brand identity, it was important for Chivas Brothers to use modern technology at their prestigious event. Opting for an RFID event solution ensured that they were in keeping with the latest event tech developments.
In previous years, every aspect of their popular Cocktail Competition was carried out manually, from entry management to issuing drinks tokens and counting up the votes.
On arrival, the entry staff had to manually search for the attendee names on the printed guest lists, which quickly built up the queues. The paper drinks tokens could be easily lost at the venue and the manual voting system turned out to be a lengthy process.
Chivas Brothers wanted to simplify the entire process, so they approached Nutickets for an all-in-one digital solution that would:
Simplify access control
Eliminate cash handling
Replace paper drinks tokens
Provide a digital voting system