As their brand developed into a well-known name, their events increased and ACC needed an event ticketing software to match this demand. Key features they required included:
List free-entry events through the same system as ticketed events, to avoid splitting up management of events across multiple platforms
Manage promotions for events both free and ticketed via facebook, twitter, and email
Target email promotions for particular upcoming events by those who have previously bought tickets to that performer
Integrate white label ticketing into their website
Analyse ticket sales information