8 Must-Have Features for Event Ticketing Software

Ticketing, 09 April

By Ethan Dean

The event industry is booming. As a result, the market for event ticketing software is as competitive as ever. If you’re looking for an event management solution or event ticketing software, it’s important to make sure that it has all the features you need to run a successful event business.

Event ticketing software can be a powerful tool, but it is not a one-size-fits-all type of technology. Event organisers need to be sure they choose the right solution for their event, but it’s not always easy to find the right provider

Here are five must-have features to look for when it comes time to choose a ticketing solution for your events.

 

1. Streamlined Event Setup

An efficient event setup gives you more time to focus on the things that matter. The last thing you want to happen is a delay in setting up for an event.

A powerful solution only works when its tools can be easily used and executed by the user. Your event ticketing software should help you create and sell tickets to your events quickly and easily.

Look out for a solution that’s packed with features but has a simple-to-navigate dashboard. You should have a clear overview of your event, to help you actively step up when needed. 

A simple interface and guided setup will go a long way to streamlining the entire event setup and ticket management process. 

Key features:

  • Guided onboarding
  • Bulk editing tools
  • Copy existing event functionality
  • Single interface setup

 

2. White Label Ticketing and Customisation

White Label Ticketing means you can add your own logo to the solution so that you can have complete control over your tickets, your brand and your customers. If you’ve got an established brand and loyal customer base, then you’ll want to examine the benefits of white label ticketing.

Using white label ticketing software allows you to sell event tickets online whilst keeping your own branding. You’re able to customise the ticketing process to put your brand at the heart of your events.

The branded box office is then embedded onto your website, and you’re able to sell tickets online directly without any interference. This gives you the opportunity to avoid third-party sites exposing your customers to competitor events.

Key features:

  • Add your own brand
  • Custom event page builder
  • Website integration
  • Flexible customisation

 

 

3. Multiple Payment Gateways

In the past, businesses were limited to accepting payments through credit cards or debit cards. But digital wallet and mobile payments are on the rise, and brands are taking notice. Since the introduction of convenient payment methods like Google Pay and PayPal, online customers now have different payment method preferences.

Today, brands need to support as many popular traditional and mobile payment options as they can on their site. Your event ticketing software should have existing integrations with multiple payment providers so you can avoid losing customers at the final stage of checkout.

Advanced event ticketing systems even integrate with more local and lesser-known payment providers so you can accept payments globally. You should pick a solution that offers secure, convenient and buyer-centric payment options. 

Key features:

  • Convenient payment gateways
  • Existing payment integrations
  • International transaction options
  • Seamless checkout experience

 

4. Event Check-In

A quick and seamless check-in process makes all the difference at an event. Without check-in measures in place, attendees can waste time standing in line on arrival.

A solution that bridges the gap between ticket sales with event check-in can help you speed up the verification and even prevent fraud. Look out for a ticketing system that comes integrated with a QR ticket scanning app, which makes event check-in easier than ever.

Scanning a ticket from a smartphone couldn’t be easier. Attendees receive tickets direct from their devices, and venues just scan a QR code on arrival for automatic validation. An integrated system keeps everything in sync so you can prevent attendees from re-using the same ticket – helping to keep you free of fraudulent and duplicate sales.

Key features:

  • Ticket scanning app
  • Offline Scanning
  • Guestlist capabilities
  • Attendee reporting

 

 

5. Analytics and reporting

To make the most of your event, it's important to keep the momentum going even after it’s over. Reporting and analytics can provide a pulse on the performance of your event, and unearth opportunities to improve future events.

At times, the amount of data about attendees and the event can seem overwhelming.  With the right event ticketing platform, you can access available data in a way that’s most meaningful to you. 

Event platforms with ready to go reporting tools can help do all the hard work for you. It’s much easier to gain insight into sales, attendance and payment reports when you're not drowning in spreadsheets.

Managing your events and data in one platform can help you stay on top of your most important analytics. Link your entire event overview from pre-sale, real-time, and post-event action from one dashboard to make smarter decisions.

Key features:

  • Custom reports
  • Visual dashboard
  • Export functionality
  • Real-time data sync

 

6. Email Marketing

The live events industry is loving email marketing. 40% of event marketers believe email marketing is the most effective channel for promoting an event. Email solutions have gotten smarter, more flexible, and easier to use.

It’s important that platforms have email marketing capability so that event organisers can manage live campaigns in one place. With the help of this function, you can keep your customer database updated, and avoid having to re-upload your list for every new campaign. 

Emails are a great way to strengthen your brand recognition, ensuring better engagement with existing fans and luring in new customers. Having the ability to design custom emails can help you to stay on your target audience's mind even after the event has ended.

Key features:

  • Custom email builder
  • Email automation
  • Mailing list management
  • Campaign statistics

 

 

8. Registration and Data Capture

Event registration is one of the most important aspects of an event. Not only does it allow attendees to sign up, but it also gives organisers a chance to collect valuable information about guests.

Your event ticketing system should have a way to build an online form and set up data capture questions. A built-in form editor should allow users to drag and drop a variety of question and field options without touching a line of code. 

Online forms are often the first interaction that a potential customer has with your site, so it’s important that you get it right.

Key features:

  • Form builder
  • Data management
  • GDPR compliance
  • Real-time data

 

9.  Fees customisation

Online ticketing fees are rising and are becoming a source of friction between event owners, attendees and platforms. Event owners hate this, but some ticketing providers force organisers to pay ticketing fees with every ticket sold. 

However, the tide is changing and some ticketing providers are offering a choice of who pays those fees. Event organisers can  pass the fee to buyers tickets as a surcharge.

Look out for ticketing systems that have this feature already available, so you enable or disable your fee preferences from event to event. 

Key features:

  • Fee flexibility
  • Absorb or pass on fees
  • Low pricing
  • No hidden fees

 

Final Words

At Nutickets, we believe that event organisers deserve a full-service experience when they’re managing their events. That’s why we offer the most complete event management software on the market. We believe in keeping our prices low and providing the best customer service to go with it.

Before you get started, it’s highly recommended that you do your research, and that’s why we’re happy to provide you with some helpful tips in achieving the best results

Our customer support team is ready to help with any questions or concerns you might have, and they're committed to responding quickly and helping you in whatever way they can.

Ethan Dean - About Author

‏‏‎ ‎Sharing all the latest news, tips and trends from Nutickets

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