A growing number of companies, businesses, and events have stopped accepting cash payments, preferring the use of RFID systems for a more streamlined event experience.
Research shows that cashless payments not only reduce waiting times, particularly at check-in for live events, but also provide a much better customer experience due to their real-time functionality.
If you host events regularly, you’re probably already using a conventional cashless payment system. However, RFID (short for Radio Frequency Identification) is a technology that is becoming increasingly popular in the event planning industry – and we think it’s worth paying attention to. This is especially the case in the U.S, UK, Canada, and other countries where theme parks, music festivals, and sports centres are frequently using RFID wristbands for events.
Here’s how this technology can make a big difference to your events.
The RFID tags in the wristbands such as these can make a massive difference to access control at events. Unlike traditional barcodes and lanyards, RFID wristbands allow for real-time check-in, significantly speeding up queues and enhancing the overall event experience. They can hold ticket details and payment data, enabling attendees to scan their tickets for entry and pay for drinks and food onsite. This use of RFID offers a quick, secure, and digital alternative to traditional methods of getting folks through the door.
One of the standout benefits of using RFID is the speed of transactions. The cashless payments that RFID readers enable are reported to be up to 63% faster than cash. This means you can improve your event attendees' experience by reducing queues, ensuring smooth transactions and providing effortless access to various areas of your event. Your bar staff should be pretty happy about this, along with everyone else who attends your event.
Dropping your wallet at a busy, muddy music festival can quickly turn into a nightmare. Not only can your cash be stolen, but your card details and personal information can easily be stolen and used for all sorts of nefarious criminal activities.
RFID wristbands serve as secure digital wallets for event attendees, so they’ll no longer have these concerns.
Instead of carrying cash or a credit card, attendees load funds onto their wristbands, reducing the risk of theft or loss. As well as this, event organisers can deactivate lost RFID wristbands or reactivate them if found again, further reducing the risk of anyone stealing funds that don’t belong to them.
Implementing RFID at your events is not just beneficial for attendees, but also for you as an event organiser. With RFID, attendees tend to spend more, increasing the average transaction value by 15-30%, according to some industry sources.
As well as this, the use of wearable RFID devices can lead to increased social media activity as attendees link their wristbands to their accounts and share their experiences online. This is especially notable if you integrate them with brand activations and experiences at the event.
There are several ways RFID technology could be utilised for this sort of brand amplification. These include creating social media 'check-in zones', voting and gamification stations, or photo booth stations.
One of the most potent aspects of RFID technology lies in its ability to provide real-time data and valuable metrics. This data can be invaluable for future events, offering insights that go far beyond simple attendance numbers.
If you track attendee behaviour through RFID tags and RFID readers, you can gain a deep understanding of various aspects of the event. This includes monitoring the most popular areas, tracking the flow of foot traffic, understanding peak times for different attractions, and noting which food and beverage options people most prefer. These aspects can be as granular as understanding the usage of specific installations, or as broad as overall crowd movement patterns.
RFID data can also be used to assess the effectiveness of brand activations and sponsor exhibits. If you track attendee engagement within these areas, you’ll be able to provide sponsors with solid, quantifiable metrics that demonstrate the value of their investment.
Crucially, the data generated from RFID systems is collected and stored in a digital format, making it easily accessible for event organisers. This digital storage enables data to be organised and analysed efficiently, turning a sea of raw data into actionable insights for your next event.
All this can serve to enhance the attendee experience, optimise resource allocation, and potentially increase profitability. This proactive use of data could be the difference between a good event and an outstanding one.
The use of RFID in event management is undeniably a smart move. Be it for access control, cashless payments, social media integrations, or providing real-time data, RFID systems offer loads of great benefits for both event attendees and organisers.
Just think of all the things you can do with it.
When you utilise RFID for your event, you can easily use NFC (Near Field Communication) technologies to streamline check-ins and control access to VIP areas. RFID badges embedded with an RFID chip are simple to use and, with the power of radio waves, can transmit unique identifier data to RFID readers. This data can be used in really useful ways, from providing quick and efficient entry to tracking attendee behaviour throughout the event.
RFID data collected through such systems can provide event organisers like you with valuable insights, helping to maximise your return on investment. Real-time data on attendee movement and purchase habits can be used to plan and improve future events. You can also do attendee tracking and enable seamless interactions between attendees and various touch-points at the event.
Choosing the right provider for your RFID event technology is crucial. Our team at Nutickets can help you navigate the options out there and help you set up the ideal RFID solutions for your needs. Working together, we can ensure that your event utilises the full potential of this awesome technology, creating a streamlined, enjoyable experience for everyone.
So, if you're considering RFID for your next event, contact us. We’ll talk through our RFID solutions and event technology and we’ll support you in creating the best possible event experience.