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4 Ways Your CRM Can Help With Your Next Nonprofit Event

When it comes to planning your nonprofit’s events, there are a host of tools that your organisation will rely on, from your event management solution to your event microsite. However, it’s important to remember the crucial part that your nonprofit CRM plays in your event as well.

Your nonprofit CRM, donor management and event software are essential resources for your organisation. They can provide a centralised location where you store important information about your attendees, volunteers, sponsors, and their interests and interactions with your nonprofit organisation.

Together, nonprofit event software and a donor management solution can help during the following stages of your event processes:

1. Volunteer recruitment

2. Attendee marketing

3. Sponsorship outreach

4. Event follow-up communications and supporter appreciation efforts

By leveraging the information already in your CRM software to reach out to supporters about your event and saving event information in your CRM, your organisation can develop a better strategy for promoting and hosting your events.

Let’s get started to learn more.

1. Volunteer recruitment

Volunteers are an incredible asset for your nonprofit’s events. They can do more than just help with the setup and tear down of the event itself. They can assist your staff with the online portion of hybrid events, run various in-person activities, and more.

You can reach out to prospective volunteers whose information you’ve saved in your CRM software and send them personalised messages that will encourage them to get involved. Reach out to those in your CRM with the following qualifications:

Write personalised messages for each group of supporters, tailoring your message to each of their previous experiences. For example, you might introduce this volunteer opportunity as a great way to launch a relationship with your cause for those who have expressed interest in volunteering but haven’t yet done so.

After you’ve recruited the best volunteers for your fundraising event, don’t be afraid to reach out to volunteers to ask for a donation as well. Volunteers donate ten times more often than non-volunteers do. Plus, nearly 70% of people surveyed said they donate to the same organisation where they volunteer. This means you shouldn’t hesitate to ask them to both volunteer and donate. Chances are, they want to do whatever it takes to help your mission succeed!

2. Attendee marketing

Just as the information in your nonprofit CRM can inform your outreach to your prospective volunteers, it can also help inform your marketing efforts to recruit attendees for your fundraising event. By leveraging your donor segments and the data you’ve collected about various supporters, you can address the specific interests and needs of each supporter to engage them in the event opportunity.

For example, consider how you would change your marketing strategy for these common segments.

The type of relationship you have with your supporters should determine how you interact with them. This means that you shouldn’t talk to all of your supporters the same way. Consider how you can develop unique messages that resonate with each segment to encourage them to register for your event.

Additionally, integrate your Charity event softwarewith your CRM so that you can record new information about how each supporter interacts with your event. If your non-profit event software doesn’t integrate directly, you should regularly download the information from your event software and upload it to your CRM for accurate record keeping. This gives your organisation up-to-date information about all of your supporters’ latest interactions. You can use this information in future event marketing campaigns as well.

3. Sponsorship outreach

As you’ve likely found, it can be expensive to host an event and require manpower to sell charity tickets. Therefore, you should consider securing sponsorships to offset the expenses associated with a charity event.

As you look for sponsors for your upcoming charity event, consider reaching out to the ones who have business connections and asking them about their interest in becoming a corporate sponsor. For example, you might reach out to:

4. Event follow-up communications and supporter appreciation efforts

After your nonprofit event, you should follow up with your donors, volunteers, and sponsors to show your appreciation for their contributions. Because you’ve collected contact, registration information, and ticket sales data in your CRM, you’ll be able to personalise those follow-up communications based on how each supporter interacted with your cause.

Here are some ways that you can show appreciation for:

As you can see, each of these messages has a slightly different twist based on the interaction the supporter had with your event, highlighting their impact on your mission, on the event itself, and on the community.

When you collect data about your supporters in your CRM software, you can use the information to secure donors, volunteers, and sponsors to support your next charity event. You can also use the information already in your CRM to send personalised messages that will engage them and encourage them to get involved.

Be sure to save the data you collect from your event as well so that you can use it in the future to inform marketing and event opportunities in addition to the follow-up communications from your event. Good luck!

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